Jeff Previte, director of content and teaching at Bluleadz, also told me a idea on how their agency stands out when pitching journalists: Links ought to be connected to the content at hand; with good anchor textual content, which is useful for search engines to be aware of the https://docs.google.com/document/d/1W_UP6UrKPQyORhYG5xwnrBz-GtP0h-W0UqOWP3n3LA8/