Objective: The objective of the article is to analyse the effects of the Covid-19 pandemic on the Brazilian franchise sector and to identify the main strategies adopted by companies to mitigate the negative impacts of the crisis. Method: The empirical research. using qualitative exploratory methods. was based on three in-depth interviews with franchising sector stakeholders. https://www.diegojavierfares.com/great-choice-Ostrich-On-Your-Back-Folding-Reclining-Outdoor-Camping-Lawn-Chair-Red-3-Pack-p9659-hot-value/