Rather Than splitting the PageRank equally between all links on a Passage, some links are valued more than others. There’s speculation from patents that Google switched from a random surfer model (where a râper may go to any link) to a reasonable surfer model (where some links are more likely https://madbookmarks.com/story19339260/la-r%C3%A8gle-2-minutes-pour-techniques-seo-avanc%C3%A9es